Natalie Salcedo is an AI psychologist and marketing strategist who specializes in translating human behavior, cognitive performance, and decision-making science into practical, scalable AI and customer-experience systems. With an M.S. in Sports Psychology, she blends behavioral design with data-driven insight to craft messaging, workflows, and product interactions that feel intuitive, personal, and grounded in how people actually think.

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Natalie played a central role in growing a small business from a local gym into a vertically integrated, multi-revenue-stream brand - driving more than 600% revenue growth in just a few years. She has led full-stack marketing and operations across digital campaigns, brand positioning, CRM optimization, customer lifecycle design, and community-driven engagement. Her approach balances analytical rigor with creative execution, building marketing and AI-powered systems that consistently boost acquisition, retention, and lifetime value.

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As a high-level professional athlete - competing in ONE Championship and holding a Brazilian jiu-jitsu black belt - she brings the discipline, resilience, and pattern-recognition of elite performance into her leadership style. This background shapes how she approaches product ideation, team development, and behavior-focused AI, giving her a unique edge in designing systems and strategies that understand and influence real human motivation.