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Predictive Behavioral Demand ResponseSalvoCustomers see what they can achieve before every event, and exactly what they achieved after it
Predictive Behavioral Demand Response, prepared for utility program managers — turning customer and usage data into engaged customers and measurable peak event savings.
Predict the outcomeMotivate the actionVerify the result
The Opportunity
Why Behavioral Demand Response
⚡
Peak events are the moment of truth
When the grid is stressed, utilities need customers to shift and reduce usage right when it matters most.
✉
Motivation peaks before the event
Feedback after an event is powerful. Goals, predictions, and tips before the event change behavior in the moment.
✓
Proof is non negotiable
Program managers and regulators expect savings that are measured, defensible, and ready to report.
EcoMetricx brings all three together, and adds a predictive layer: customers know what they can achieve before the event starts.
A New Approach
From Reactive to Predictive
Standard BDR
- Alerts tell customers an event is coming.
- Customers act on general energy saving tips.
- Detailed, personal feedback arrives after the event.
Predictive BDR
- A personal forecast before every event: predicted kWh savings, CO2 avoided, and rewards.
- Goals that feel within reach: the next tier, a badge one good event away.
- Tips tuned to each customer's biggest predicted opportunity.
The Predictive Engagement Loop
Predict→
Motivate→
Act→
Verify→
Learn↻
Verified results feed the next forecast, so predictions, and savings, get better with every event.
Overview
One Platform, Four Capabilities
Capability 1
Data Ingestion & Targeting
Ingests customer and usage data, cleans and filters it, and selects the optimal customers for each program.
Capability 2
Predictive Messaging
Behavioral emails and text alerts with predicted outcomes for every customer, before every event.
Capability 3
AI Conversational Agent
Provides advice, answers customer questions, and shares practical energy saving tips.
Capability 4
Advanced Analytics
Evaluates engagement, savings, and trends, with on demand reports for programs and regulators.
Built on a secure foundation with data privacy protected end to end.
Capability 1 · Data
From Raw Data to the Right Customers
1 · Ingest
Customer data and usage data flow into the platform.
2 · Clean
Records are validated and standardized for analysis.
3 · Filter
Customers are screened for program fit and data quality.
4 · Select
The optimal customers are chosen for each program.
The result: every program starts with a clean, targeted customer list, so predictions and messages land where they can create the most savings.
Capability 2 · Engagement
A Complete Behavioral Messaging Toolkit
Personalized messaging
Messages tailored to each customer and each event.
Competitions
Friendly competition that sparks participation.
Tiers and rankings
Customers climb tiers as their savings grow.
Individual feedback
Every customer sees their own results after each event.
Neighbor comparisons
Group and neighbor comparisons put savings in context.
Cost vs environmental
Savings framed in dollars or environmental impact.
CO2 and miles avoided
Savings translated into CO2 emissions or miles avoided.
Rewards and incentives
Financial rewards and incentives for saving during events.
Engagement in Action
Before the event: predict and motivate. After the event: predicted vs achieved.
- Personalized reminders arrive shortly before each event, when they matter most.
- Each alert carries the customer's predicted outcomes: savings, CO2, tiers, and badges.
- Email and text alerts, in each customer's preferred language.
- Tips are matched to the prediction, so customers know exactly how to hit their goal.
- Feedback closes the loop: each customer sees how their result compares to their forecast, plus rewards earned, tier progress, carbon impact, and badges.
The Predictive Layer
What customers see before an event
- Forecasts are built from each customer's usage history, weather, and past event behavior.
- Outcomes are framed as achievable goals: the next tier, a badge one event away, a reward worth earning.
- Tips point at the biggest predicted savings opportunity for that customer, not a generic checklist.
- After the event, feedback shows predicted versus achieved, closing the loop and building trust.
Your forecast for tonight's event
- ⚡ Predicted savings: 0.25 kWh
- $ Predicted reward: $0.27
- ☁ CO2 avoided: about half a mile of driving
- ▲ One good event away from Steward tier
- ★ Valley badge within reach
Your fastest path: pre cool now, shift laundry to after 8:00 PM.
Illustrative pre-event forecast
Capability 2 · Engagement
One Season, Start to Finish
1 · Enroll
Opt out or opt in enrollment, at scale.
2 · Welcome
A pre season welcome sets expectations.
3 · Predict
Pre event alerts with each customer's forecast.
4 · Event day
Tips and AI agent support during the event.
5 · Feedback
Predicted versus achieved, rewards, and badges.
6 · Repeat
Multi day, repeated, weekend, and holiday events.
7 · Season report
Total savings and incentives earned, filing ready.
Designed for how you run programs: opt out or opt in, multi day and repeated events, weekends and holidays, in each customer's language.
Capability 3 · Support
An AI Agent That Knows Each Customer
Grounded in real data
The agent draws on each customer's actual usage, local temperature, and customer data.
Coaches toward the forecast
The agent knows each customer's predicted outcomes and points them at the fastest path to get there.
Answers on demand
From event details to rewards, customers get instant, accurate program answers.
Customer Self Service, Two Ways
A personal dashboard gives every customer their usage breakdown, peer comparison, cost detail, and savings tips. The AI conversational agent is built right into the dashboard, answering questions from the customer's own data.
Between events and all season long
Customers explore, ask, and act on their own schedule, between events and all season long.
Capability 4 · Analytics
Analytics Built for Program Managers
Event savings and distributions
Event by event savings, savings rates, and device counts at a glance. Savings distributions show how results spread across the population, with built in outlier filtering that keeps the analysis clean and credible.
Insight down to the hour and the email
Hourly load shapes compare expected baseline to actual usage during each event window. Email engagement is tied directly to savings outcomes, opener versus non opener.
▤
Program performance
Engagement, savings, and trend results packaged for program teams and stakeholders.
⚖
Regulatory filings
Reports formatted to support regulatory filings and reviews.
⚡
On demand
Generated the moment a question is asked, not weeks later.
When leadership or a commission asks, you answer: performance and filing ready reports, on demand.
Proof
Measurement You Can Defend
- Experienced in randomized control trials, the most rigorous way to measure true program impact.
- Program designs and measurement built to meet regulatory requirements.
- Side by side program comparisons with statistical significance testing, built into the platform.
- Results are ready to stand behind, in front of leadership or a commission.
Ecosystem
Built to Work with DER Programs
Integrates with DER providers
Smart thermostats, EV chargers, and batteries connect through the companies that manage them.
API based integration
APIs and data exchange link device programs to the platform's data, events, and analytics.
One story for the customer
Behavioral messages coordinate with device events, so customers hear a single, consistent story.
Combined measurement
Behavioral and device savings are measured together, so you see the full picture of an event.
Behavioral demand response that complements device control, rather than competing with it.
Trust
Security and Compliance by Design
✓
SOC 2 compliant
Independent validation of our security controls and practices.
⚿
Data privacy
Customer data is protected and used only for the program.
▣
Secure data handling
Data is safeguarded across ingestion, analysis, and messaging.
⚖
Regulatory alignment
Programs and measurement built to meet regulatory requirements.
Summary
Why EcoMetricx
- Predictive engagement: outcomes forecast before every event
- One platform from data ingestion to regulatory reporting
- A complete, multilingual behavioral messaging toolkit
- Experience with randomized control trials
- Flexible designs: opt out or opt in, multi day, holidays
- An AI agent that coaches customers toward their forecast
- Advanced analytics with predicted versus actual tracking
- Integration with DER providers and device programs
All of it built on a secure foundation, with data privacy protected at every step.
Let's Design Your Predictive Program
See the platform live, and what a forecast for your customers could look like.